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	<title>Black Duck Blog &#187; Embroidery</title>
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	<link>http://www.blackduckonline.com/blog</link>
	<description>Embroidery, Screen Printing and Promotional Product news from Albuquerque&#039;s Black Duck Inc.</description>
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		<title>Product Spotlight: The Glacier Soft-Shell Jacket</title>
		<link>http://www.blackduckonline.com/blog/2012/01/11/product-spotlight-the-glacier-soft-shell-jacket/</link>
		<comments>http://www.blackduckonline.com/blog/2012/01/11/product-spotlight-the-glacier-soft-shell-jacket/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 20:14:50 +0000</pubDate>
		<dc:creator>Erich Campbell</dc:creator>
				<category><![CDATA[Embroidery]]></category>
		<category><![CDATA[Product Spotlight]]></category>
		<category><![CDATA[coordinates]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[embroidered]]></category>
		<category><![CDATA[glacier]]></category>
		<category><![CDATA[jacket]]></category>
		<category><![CDATA[ladies]]></category>
		<category><![CDATA[logowear]]></category>
		<category><![CDATA[outerwear]]></category>
		<category><![CDATA[port authority]]></category>
		<category><![CDATA[Soft-Shell]]></category>
		<category><![CDATA[uniform]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[weather-resistant]]></category>
		<category><![CDATA[workwear]]></category>

		<guid isPermaLink="false">http://www.blackduckonline.com/blog/?p=431</guid>
		<description><![CDATA[<p class="wp-caption-text">Even the mannequin looks fantastic!</p>
<p>Does your company&#8217;s outerwear look as good as it works? Is is versatile and yet have that professional, styled look you crave? If not, keep reading- The Glacier Soft-Shell jacket isn&#8217;t one of our bestsellers without good reason.</p>
<p>With the New Mexico weather fluctuating from frosty to spring-like in a matter [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_442" class="wp-caption alignright" style="width: 228px"><a href="http://www.blackduckonline.com/blog/wp-content/uploads/2012/01/BDBLOG-L790.jpg" rel="wp-prettyPhoto[g431]"><img class="size-medium wp-image-442" title="Black Glacier Soft-Shell jacket from Black Duck Embroidery and Screen Printing" src="http://www.blackduckonline.com/blog/wp-content/uploads/2012/01/BDBLOG-L790-218x300.jpg" alt="Black Glacier Soft-Shell jacket from Black Duck Embroidery and Screen Printing" width="218" height="300" /></a><p class="wp-caption-text">Even the mannequin looks fantastic!</p></div>
<p>Does your <strong>company&#8217;s outerwear look as good as it works</strong>? Is is versatile and yet have that <strong>professional, styled look</strong> you crave? If not, keep reading- The <strong>Glacier Soft-Shell</strong> jacket isn&#8217;t one of our bestsellers without good reason.</p>
<p>With the <strong>New Mexico</strong> weather fluctuating from frosty to spring-like in a matter of moments, it seems all the more crucial to have a <strong>good mid-weight jacket</strong> close at hand, and our customers agree that <strong>nothing is quite so handy</strong> as the <strong>Glacier Soft-Shell</strong> jacket. Where a traditional windbreaker might fail and a heavy winder jacket may overcompensate, <strong>this jacket hits the mark.</strong></p>
<p>This jacket is a <strong>personal favorite</strong> in my household, and it&#8217;s my wife&#8217;s approval that spurred me to write this post. You see, she&#8217;s a <strong>dedicated retail consumer</strong>. She&#8217;s the first person to pick out the<strong> details</strong> that a retail garment has that a wholesale blank might not share, and yet, <strong>she loves this jacket</strong>. From the first moment she saw an <strong>Atlantic Blue</strong> ladies <strong>Glacier Soft-Shell</strong> in our showroom, she<strong> had to have one</strong>. It had the<strong> princess seams</strong>,<strong> awesome pockets</strong>, and more importantly it<strong> felt and looked amazing</strong>. Don&#8217;t take it from me, or even from the attached video, take it from her. <strong>This jacket meets or exceeds the quality you see in the stores</strong>, and for a<strong> fair price</strong>. With that, back to the details.</p>
<p>It&#8217;s constructed from a <strong>water and wind resistant stretch polyester,</strong> making this jacket ready to take on a variety of conditions, and yet the <strong>internal microfleece</strong> makes comfortable to wear. This jacket takes<strong> embroidery</strong> splendidly, and with <strong>mens and women&#8217;s styles</strong>, both sporting a <strong>flattering cut</strong>, it&#8217;s sure to make you look great. Let&#8217;s let the video show you the rest.</p>
<p style="text-align: center;"><iframe width="533" height="400" src="http://www.youtube.com/embed/AsoZazkg3o4?fs=1&#038;feature=oembed" frameborder="0" allowfullscreen></iframe></p>
<p>Combine a great jacket with the <strong>matchless quality</strong> of <strong><a title="Black Duck- New Mexico's Source for Decorated apparel and Promotional Products" href="http://www.blackduckonline.com" target="_blank">Black Duck</a>&#8216;s</strong> decoration, and you have <strong>corporate logowear that your employees will want to wear</strong>, everywhere!  If you want you see yourself in a Soft-shell, <a title="Contact us for more details!" href="http://blackduckonline.com/contact.htm" target="_blank">Contact us</a>.<strong> We&#8217;ll make you look great, and the process look easy.</strong></p>
<p>&nbsp;</p>
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		<title>Black Duck &#8211; Cover Artists for Stitches Magazine!</title>
		<link>http://www.blackduckonline.com/blog/2012/01/06/black-cover-artists-of-stitches-magazine/</link>
		<comments>http://www.blackduckonline.com/blog/2012/01/06/black-cover-artists-of-stitches-magazine/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 23:44:35 +0000</pubDate>
		<dc:creator>Erich Campbell</dc:creator>
				<category><![CDATA[Black Duck News]]></category>
		<category><![CDATA[Embroidery]]></category>

		<guid isPermaLink="false">http://www.blackduckonline.com/blog/?p=427</guid>
		<description><![CDATA[<p style="text-align: left;">(Now that we have author tags enabled for the upcoming addition of new blog contributors from the shop, I&#8217;ll be writing this post in the first person, seeing as it&#8217;s about my project!  -EC)</p>
<p class="wp-caption-text">Stitches Magazine - Featuring the work of Black Duck!</p>
<p>I&#8217;m happy to announce that the January issue of the matchless [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><em>(Now that we have author tags enabled for the upcoming addition of new blog contributors from the shop, I&#8217;ll be writing this post in the first person, seeing as it&#8217;s about my project!  -EC)</em></p>
<div id="attachment_428" class="wp-caption alignright" style="width: 249px"><a href="http://www.blackduckonline.com/blog/wp-content/uploads/2012/01/Stitches-Cover-Jan-Screen-Quality.jpg" rel="wp-prettyPhoto[g427]"><img class="size-medium wp-image-428" title="Stitches Magazine - January Cover" src="http://www.blackduckonline.com/blog/wp-content/uploads/2012/01/Stitches-Cover-Jan-Screen-Quality-239x300.jpg" alt="Stitches Magazine - January Cover" width="239" height="300" /></a><p class="wp-caption-text">Stitches Magazine - Featuring the work of Black Duck!</p></div>
<p>I&#8217;m happy to announce that the January issue of the <strong>matchless embroidery industry trade magazine</strong> <a title="Stitches Magazine" href="http://www.stitches.com" target="_blank">Stitches</a>, is out today! Featured on the cover (<a title="Stitches Digital - Jan 2012" href="http://www.stitches-digital.com/publication/?i=94920&amp;p=1" target="_blank">viewable here in the digital edition</a>) is the work of none other than your<strong> Black Duck Blog</strong> author, Erich Campbell. I was honored when in November of 2011, the editor of <strong>Stitches Magazine</strong>, Nicole Rollender,  contacted me with twofold good news. First, I&#8217;d been voted in to their annual <strong>Power List</strong> as the <strong>60th most influential person in the industr</strong>y (<a title="Stitches Power List" href="http://www.stitches-digital.com/publication/?i=90011&amp;pjs=1&amp;31&amp;pn=&amp;ver=swf&amp;p=47" target="_blank">seen here</a>) and that they were interested in having me create the embroidery for the January cover.</p>
<p>Being that November and December are our busiest time of year, I was concerned, but <strong>I would never deny such a great honor</strong>. I jumped at the challenge. Not long later, I was staring at a <strong>full-color photograph of a carousel</strong>, complete with a depth-of-field effects that, though wonderful in photography, aren&#8217;t well suited to the clean edges created by thread and needle. I pitched the concept of rendering the background scene in a range of grays and creating a spectacular full-color piece for the lead horse in the photograph. Luckily for me art director Jim Lange was <strong>on board</strong>. Now the real work started.</p>
<p>Wanting to create  it in secret so as to make for a big reveal, I worked on the project at home. After some <strong>60 hours of art and digitizing</strong> (plotting stitch placements and types in specialized machine embroidery software) later, I had a file that would make our embroidery machines spit out a piece <strong>measuring over 9.5&#8243; by 10.8&#8243;,</strong> consisting of <strong>16 colors</strong> and<strong> 182, 389 stitches</strong>. The actual run, when coupled with the necessity of rethreading the machine and prepping the materials, would take <strong>over 7 hours</strong> to produce. In the end, however, I was very happy with the piece and shipped it off urgently to be <strong>photographed, cropped, and styled</strong> into the magnificent cover you see here.</p>
<p>I&#8217;d like to thank our proprietors, <strong>Doug and Dana Bird</strong> for the freedom they give their creative staff to do such skill-building projects, as well as the crew at <strong>Stitches Magazine</strong> for spurring me on to contribute to the industry. Last, but not least, <strong>I&#8217;d like to thank all of our customers</strong> for staying with us, and proving that <strong>quality and creativity matter and are worth supporting.</strong></p>
<p>I&#8217;m happy to say that we at Black Duck are not just up to industry standards, but as you can see, <strong>we influence the standard.</strong> When you need something truly amazing, we might not be the only ones who can make it happen, but we have some practice. If you have a spectacular image or brand that you want made into a<strong> beautiful embroidered or screenprinted garment</strong>, or if you just want an<strong> artist&#8217;s eye</strong> directed toward your company&#8217;s <strong>uniforms and promotional products</strong>, please <a title="Contact Black Duck" href="http://blackduckonline.com/contact.htm" target="_blank">contact Black Duck</a>. We&#8217;ll be happy to go that extra mile for you.</p>
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		<title>3 ways to make your year-end budget surplus pay off in the new year!</title>
		<link>http://www.blackduckonline.com/blog/2011/12/27/3-ways-to-make-your-year-end-budget-surplus-pay-off-in-the-new-year/</link>
		<comments>http://www.blackduckonline.com/blog/2011/12/27/3-ways-to-make-your-year-end-budget-surplus-pay-off-in-the-new-year/#comments</comments>
		<pubDate>Tue, 27 Dec 2011 20:07:24 +0000</pubDate>
		<dc:creator>Erich Campbell</dc:creator>
				<category><![CDATA[Ad Specialties]]></category>
		<category><![CDATA[Black Duck News]]></category>
		<category><![CDATA[Embroidery]]></category>
		<category><![CDATA[Screen Printing]]></category>
		<category><![CDATA[Tips and Tricks]]></category>
		<category><![CDATA[banners]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[coordinating styles]]></category>
		<category><![CDATA[department]]></category>
		<category><![CDATA[flash drives]]></category>
		<category><![CDATA[logos]]></category>
		<category><![CDATA[logowear]]></category>
		<category><![CDATA[mugs]]></category>
		<category><![CDATA[new year]]></category>
		<category><![CDATA[office supplies]]></category>
		<category><![CDATA[pencils]]></category>
		<category><![CDATA[pens]]></category>
		<category><![CDATA[polos]]></category>
		<category><![CDATA[promotional products]]></category>
		<category><![CDATA[surplus]]></category>
		<category><![CDATA[t-shirts]]></category>
		<category><![CDATA[tablecloths]]></category>
		<category><![CDATA[uniforms]]></category>

		<guid isPermaLink="false">http://www.blackduckonline.com/blog/?p=412</guid>
		<description><![CDATA[<p class="wp-caption-text">Coordinating shirts now come in a range of styles, colors, and fits - perfect for your logo and staff.</p>
<p>Here in the last week of the year, many of our customers who visit the showroom at Black Duck are raring to get an order underway so it can count as a purchase made on the [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_417" class="wp-caption alignright" style="width: 310px"><a href="http://www.blackduckonline.com/blog/wp-content/uploads/2011/12/Black-Duck-Blog-Coordinating-Polos.jpg" rel="wp-prettyPhoto[g412]"><img class="size-medium wp-image-417" title="Black-Duck-Blog---Coordinating-Polos" src="http://www.blackduckonline.com/blog/wp-content/uploads/2011/12/Black-Duck-Blog-Coordinating-Polos-300x297.jpg" alt="Coordinating Logo-embroidered polo shirts on staff" width="300" height="297" /></a><p class="wp-caption-text">Coordinating shirts now come in a range of styles, colors, and fits - perfect for your logo and staff.</p></div>
<p>Here in the last week of the year, many of our customers who visit the showroom at <a title="Black Duck Embroidery ans Screen Printing" href="http://blackduckonline.com" target="_blank">Black Duck</a> are raring to get an order underway so it can count as a purchase made on the current year&#8217;s budget. While we&#8217;re not here to debate the merits of fixed-budget spending, <strong>we are here to help you make your purchase more than just a way to round out your figures. </strong> Here are three ways that you can make that last bit of budget surplus money work for your department in the coming year.</p>
<p><strong>1. Start the new year with a new professional look</strong>. Nothing says &#8216;team spirit&#8217; like coordinated, custom logowear. Buy your key staff new embroidered button-up and polo shirts, complete with your logo, and they&#8217;ll start the new year <strong>looking and feeling ready for business</strong>. Black Duck has selections that combine <strong>professional unisex choices with coordinating and flattering women&#8217;s styles </strong>to make every day a perfect day to wear your logo (<a title="3 Reasons to wear your logo Every Day" href="http://www.blackduckonline.com/blog/2009/11/19/3-reasons-to-wear-your-logo-every-day/" target="_blank">and there are at least 3 good reasons why</a>).</p>
<p><strong>2. Stock up on some essentials, with a promotional twist. </strong>You know you&#8217;ll need <strong>office supplies</strong> in the coming year- everyone wants new <strong>pencils</strong> and <strong>pens</strong>, <strong>notepads</strong>, and even incidentals like<strong> coffee mugs</strong> and <strong>flash drives</strong>, but rather than simply buying up blank goods from your office supply warehouse, why not turn every one of those frequently used and often seen items into a p<strong>romotional opportunity</strong> by adding a <strong>custom print</strong> with<strong> your logo and company information</strong>?  Not only is it a great <strong>corporate identity</strong> builder for your staff, each of these items can be used as a <strong>promotional giveaway</strong> for customers and friends of your company. Useful, quality items tend to stay around, meaning that every time your customer picks up that favorite pen, they&#8217;ll have your logo and info at hand, and <strong>on the top of their mind</strong>.</p>
<div id="attachment_418" class="wp-caption aligncenter" style="width: 496px"><a href="http://www.blackduckonline.com/blog/wp-content/uploads/2011/12/BIC-Graphic-USA-Google-Chrome_2011-12-27_12-49-32.jpg" rel="wp-prettyPhoto[g412]"><img class="size-full wp-image-418" title="Black Duck Pen" src="http://www.blackduckonline.com/blog/wp-content/uploads/2011/12/BIC-Graphic-USA-Google-Chrome_2011-12-27_12-49-32.jpg" alt="The classic Bic Click-Stick with Black Duck Style" width="486" height="67" /></a><p class="wp-caption-text">The classic Bic Click-Stick is dependable and can easily produced with your company colors and logos</p></div>
<p><strong>3. Plan for early for your next event. </strong>You know that there&#8217;s that one <strong>tradeshow</strong>, that big <strong>meeting</strong>, that <strong>presentation</strong> that you always end up scrambling to get ready at the last minute. Why not get your <strong>promotional products </strong>set up now? <strong>Logo-printed tablecloths, banners, and feather flags</strong>, giveaway items like <strong>t-shirts, hats, water bottles</strong> and the like,<strong> printed goody bags</strong>, and even <strong>business cards</strong> can all be <strong>created and coordinated</strong> here at <strong>Black Duck</strong>! Why scramble at the last minute and pay rush fees for production? Get those things that you won&#8217;t have to change up for every event done now, and<strong> have them in reserve all year long.</strong></p>
<p>Three short tips aren&#8217;t all we have in store for you when it comes to making the most of your budget, but we know that you&#8217;ve got no time to waste if you&#8217;re looking to place that order- <strong>so stop reading and start calling or coming in </strong>to our showroom! We&#8217;re here to help you get the<strong> best value</strong> out of your every expenditure. Whether you need<strong> company uniforms</strong>, custom <strong>promotional products</strong>, or even a <strong>company identity plan</strong> built from scratch, we&#8217;re ready to help you put your best foot forward. <strong><a title="Contact Black Duck Embroidery and Screen Printing" href="http://blackduckonline.com/contact.htm" target="_blank">Contact us, and we&#8217;ll make it easy</a></strong>.</p>
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		<title>Dion&#8217;s Apron featured by Impressions Magazine</title>
		<link>http://www.blackduckonline.com/blog/2011/11/01/dions-apron-featured-by-impressions-magazine/</link>
		<comments>http://www.blackduckonline.com/blog/2011/11/01/dions-apron-featured-by-impressions-magazine/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 21:41:12 +0000</pubDate>
		<dc:creator>Erich Campbell</dc:creator>
				<category><![CDATA[Black Duck News]]></category>
		<category><![CDATA[Embroidery]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Albuquerque]]></category>
		<category><![CDATA[aprons]]></category>
		<category><![CDATA[artistic]]></category>
		<category><![CDATA[black duck]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[detailed]]></category>
		<category><![CDATA[embroidered apron]]></category>
		<category><![CDATA[gallery]]></category>
		<category><![CDATA[impressions magazine]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[new mexico]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[quality]]></category>
		<category><![CDATA[restaurant wear]]></category>
		<category><![CDATA[uniforms]]></category>
		<category><![CDATA[woodcut]]></category>
		<category><![CDATA[workwear]]></category>

		<guid isPermaLink="false">http://www.blackduckonline.com/blog/?p=399</guid>
		<description><![CDATA[<p></p>
<p>Impressions Magazine posted their latest gallery of inspirational decorated apparel today, and in this latest MULTIMEDIA and Digitizing Artistry gallery, Black Duck was prominently featured through our one-of-a-kind apron for local favorite, Dion&#8217;s Pizza!   Created from a design once used for company reward jackets, this beatiful, but work-sturdy apron features a  detailed rendition [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.impressionsmag.com/impressions/gallery/digital/MULTIMEDIA-and-Digit-1973.shtml"><img class="alignright" src="http://www.blackduckonline.com/blog/wp-content/uploads/2011/11/DionsPizzaApron_lg.jpg" alt="Dions Pizza has a great logo, and we made it into great embroidery!" width="400" height="264" /></a></p>
<p><a href="http://www.impressionsmag.com/">Impressions Magazine</a> posted their latest gallery of inspirational decorated apparel today, and in this latest <a href="http://www.impressionsmag.com/impressions/gallery/digital/MULTIMEDIA-and-Digit-1973.shtml">MULTIMEDIA and Digitizing Artistry</a> gallery, <a href="../../">Black Duck</a> was prominently featured through our one-of-a-kind apron for local favorite, <a href="http://www.dionspizza.com/">Dion&#8217;s Pizza</a>!   Created from a design once used for company reward jackets, this beatiful, but work-sturdy apron features a  detailed rendition of the famous Dion&#8217;s logo, complete with all of the  wood-cut inspired lines you would expect from this classic piece of logo artistry.</p>
<p>Thanks to the good people of Impressions, and thanks to Dion&#8217;s for  all the awesome pizza, subs, and salads over the years! (we paid for  them all, don&#8217;t feel bad, folks! <img src='http://www.blackduckonline.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  ) We&#8217;re happy we&#8217;ve been able to help you promote your great products and outfitting your employees with identifiable and professional uniforms and apparel has been a pleasure!</p>
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		<title>Bring on the Glam &#8211; A Stitches Magazine Fashion Shoot featuring Black Duck</title>
		<link>http://www.blackduckonline.com/blog/2011/09/02/bring-on-the-gla/</link>
		<comments>http://www.blackduckonline.com/blog/2011/09/02/bring-on-the-gla/#comments</comments>
		<pubDate>Fri, 02 Sep 2011 17:33:52 +0000</pubDate>
		<dc:creator>Erich Campbell</dc:creator>
				<category><![CDATA[Black Duck News]]></category>
		<category><![CDATA[Embroidery]]></category>
		<category><![CDATA[Albuquerque]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[black duck]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[new mexico]]></category>
		<category><![CDATA[quality]]></category>
		<category><![CDATA[stitches magazine]]></category>

		<guid isPermaLink="false">http://www.blackduckonline.com/blog/?p=392</guid>
		<description><![CDATA[<p class="wp-caption-text">This lacy-backed dress made an excellent canvas for Erich&#39;s metalwork-inspired designs.</p>
<p>As we hinted in a previous post, the work of Black Duck&#8217;s embroidery digitizer, Erich Campbell, has been featured in Stitches Magazine&#8217;s latest fashion shoot, &#8220;Bring on the Glam&#8221; with his medieval, Anglo-Saxon inspired ethnic embroidery styling. Erich also posted about it on his [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_394" class="wp-caption alignright" style="width: 310px"><a href="http://www.blackduckonline.com/blog/wp-content/uploads/2011/09/fashion-shoot-as-dress-large.jpg" rel="wp-prettyPhoto[g392]"><img class="size-medium wp-image-394" title="anglo-saxon dress from stitches magazine fashion shoot" src="http://www.blackduckonline.com/blog/wp-content/uploads/2011/09/fashion-shoot-as-dress-large-300x271.jpg" alt="Anglo Saxon Dress from the Stitches Magazine &quot;Bring on the Glam&quot; fashion shoot, by Erich Campbell" width="300" height="271" /></a><p class="wp-caption-text">This lacy-backed dress made an excellent canvas for Erich&#39;s metalwork-inspired designs.</p></div>
<p>As we hinted in a <a title="Machine Embroidery is not what you Think it is." href="http://www.blackduckonline.com/blog/2011/05/26/machine-embroidery-is-not-what-you-think%E2%80%A6-%C2%AB-stitchpunk/" target="_blank">previous post</a>, the work of <strong>Black Duck&#8217;s </strong>embroidery digitizer, <a title="Erich Campbell" href="https://plus.google.com/101323080596818861610/about" target="_blank">Erich Campbell</a>, has been featured in Stitches Magazine&#8217;s latest <strong>fashion shoot</strong>, <a title="Our Page in the latest Digitial Edition of Stitches Magazine" href="http://www.stitches-digital.com/publication/?i=79157&amp;pjs=1&amp;&amp;pn=&amp;ver=swf&amp;p=63" target="_blank">&#8220;Bring on the Glam&#8221;</a> with his medieval, Anglo-Saxon inspired <strong>ethnic embroidery</strong> styling. Erich also <a title="Battle Helmets and Fashion Models: The Anglo-Saxon Dress" href="http://www.asipublications.com/Stitches/OnLinksAndNeedlesBlogPost.aspx?id=8774" target="_blank">posted about it on his blog for Stitches magazine</a>, describing the <strong>artistic process</strong> he went through in creating this <strong>fashion-ready</strong> piece. Reading through his process<strong> gives you a window</strong> into how <strong>Black Duck</strong> operates, building<strong> great finished garments</strong>, with <strong>attention to detail </strong>from the <strong>fabric</strong>, to the <strong>design</strong>, to the <strong>embroidery setup</strong>, to the decoration <strong>materials</strong>, and right through to the <strong>execution</strong>- we approach each piece <strong>as a whole</strong>, making every step count.</p>
<p>We know that not many of our customers are looking to create something meant for <strong>models and mansions</strong>, but when you want your<strong> corporate logo, team mascot, or even home furnishings</strong> done well, why not look to people who can do<strong> so much more than the average left-chest logo?</strong> Black Duck features <strong>experienced artists and designers in-house</strong> for <strong>free consultation</strong>. Whether you need a <strong>baseball hat or a ball gown,</strong> Black Duck can find a way to <strong>make your visions come to life,</strong> just like Erich&#8217;s did!</p>
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		<title>Visual Style Guides: The What, Why, and How of Controlling your Brand</title>
		<link>http://www.blackduckonline.com/blog/2011/06/20/visual-style-guides-the-what-why-and-how-of-controlling-your-brand/</link>
		<comments>http://www.blackduckonline.com/blog/2011/06/20/visual-style-guides-the-what-why-and-how-of-controlling-your-brand/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 19:56:13 +0000</pubDate>
		<dc:creator>Erich Campbell</dc:creator>
				<category><![CDATA[Ad Specialties]]></category>
		<category><![CDATA[Embroidery]]></category>
		<category><![CDATA[Screen Printing]]></category>
		<category><![CDATA[Tips and Tricks]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ad specialties]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[documents]]></category>
		<category><![CDATA[examples]]></category>
		<category><![CDATA[guide]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[logotype]]></category>
		<category><![CDATA[pdf]]></category>
		<category><![CDATA[preparation]]></category>
		<category><![CDATA[printing]]></category>
		<category><![CDATA[style]]></category>
		<category><![CDATA[style guide]]></category>
		<category><![CDATA[visual]]></category>

		<guid isPermaLink="false">http://www.blackduckonline.com/blog/?p=342</guid>
		<description><![CDATA[</p>
<p>    What is a visual style guide? 
<p class="wp-caption-text">A mock-up of how our visual style guide might look.</p>
<p>Simply put, a visual style guide is a document that contains the details you need to give anyone who will be decorating anything with your logo/brand in order to create a consistent rendition of your [...]]]></description>
			<content:encoded><![CDATA[<h2><strong></p>
<p></strong><strong> </strong><strong> </strong><strong> </strong><strong> </strong><strong>What is a visual style guide? </strong></h2>
<div id="attachment_344" class="wp-caption alignright" style="width: 310px"><a href="http://www.blackduckonline.com/blog/wp-content/uploads/2011/06/Black-Duck-Style-Guide.jpg" rel="wp-prettyPhoto[g342]"><img class="size-medium wp-image-344 " title="Black Duck Style Guide" src="http://www.blackduckonline.com/blog/wp-content/uploads/2011/06/Black-Duck-Style-Guide-300x210.jpg" alt="Black Duck Style Guide" width="300" height="210" /></a><p class="wp-caption-text">A mock-up of how our visual style guide might look.</p></div>
<p>Simply put, <strong>a visual style guide is a document that contains the details you need to give anyone who will be decorating anything with your logo/brand in order to create a consistent rendition of your art.</strong> It lays out the <strong>look </strong>of your logo, the <strong>fonts</strong> that you&#8217;ve selected, and the <strong>colors</strong> you use in a way that&#8217;s easy for printers and art departments to understand so that no matter what you are having made, <strong>your logo looks the way you want it to look</strong>, every time. They can be as simple a<strong> single page</strong> containing only an image of your logo with some approved color numbers from a standard system like <strong><a title="Pantone" href="http://www.pantone.com" target="_blank">Pantone</a> </strong>and a <strong>list of the font names</strong> used. If you are producing more complicated items, you may want a more detailed style guide, with<strong> several color examples</strong> made to show the proper way to render your logo when it appears on<strong> different backgrounds</strong>, multiple versions of your logo for <strong>larger and smaller</strong> areas to be decorated, or for <strong>horizontal and vertical </strong>decoration areas, even <strong>spacing</strong> to be used when adding other logos and text to your logo, font choices for documents on which your logo appears, and <strong>sample layouts </strong>of <strong>documents, apparel, or promotional products</strong>.</p>
<h2><strong>Why do I need one?</strong></h2>
<p>The easy answer is that<strong> it allows you to be in control</strong> of the way your logo is presented, but there are more benefits than the obvious control over your image. Having a prepared style guide <strong>saves you time and money</strong> on art preparation. One of the most time-consuming processes undertaken by most artists is the search for fonts used in a logotype. A style guide not only<strong> eliminates this search</strong>, it can provide a host of answers about proper color usage and sizing that would otherwise<strong> cost you more preparation time</strong> and might require an artist or decorator to <strong>contact you repeatedly</strong>. Having a style guide means <strong>never having to repeat yourself </strong>when describing the look you want to achieve.  Moreover, you will likely find that <strong>your entire production time is reduced</strong>, seeing that many printers and apparel decorators will favor by necessity a job with complete information over one that requires several rounds of interaction with a customer to set up. The decorator has to keep machines moving to insure profitability, and if you have your designs in order,<strong> you may end up with your design</strong> approved and slotted into an empty production line while an artist <strong>waits for details from a less prepared customer</strong>.</p>
<h2>How do I create a style guide?</h2>
<p>Generally, you would have this created by the artist that designed your logo. If you designed the logo yourself,<strong> you may find that your printer or apparel decorator&#8217;s art department can help you</strong> not only to redraw <strong>clean, vector-based art</strong> that you will be able to use for all your <strong>printing and decorating </strong>needs, but to create a <strong>professional-looking and information-packed style guide</strong>. Most decorators will have access to <strong>professional color-matching systems</strong> and can help you to pick out the proper <strong>color codes</strong> to include in the guide. Moreover, if they have already done the work of searching out your fonts and redrawing your logo, <strong>they&#8217;ll be armed with all of the font names and measurements </strong>they need to produce the sample images and font lists.  <strong>Common simple logo style guide sheets include at a minimum the full color version of a logo with color numbers, a single-color version of the logo for simple promotional products and paper goods, versions for dark and light backgrounds and/or backgrounds that share a color with the logo, and a list of fonts used.</strong> All you&#8217;ll have to do is sit down with your decorator&#8217;s art department to establish any other information or logo versions you&#8217;d like to include. <strong>Make sure to get yourself a PDF file,</strong> the Adobe document standard for which nearly all computers have a pre-installed viewer, and you&#8217;ll be set to send it to anyone who will be reproducing your logo.</p>
<h2>What if I don&#8217;t think I need a style guide or can&#8217;t afford to create one?</h2>
<p>No matter if you have a style guide or not, <strong>be aware of the basic needs of any printer or decorator</strong>, and you&#8217;ll still come out ahead. <strong>Know your fonts, have a good idea about the colors you want to use, and be prepared to answer questions about what you want. </strong> Check out my previous post on <a title="3 Ways to Reduce Art Costs" href="http://www.blackduckonline.com/blog/2011/04/22/3-ways-to-reduce-art-costs/" target="_blank">saving art and setup costs</a>, and you&#8217;ll be prepared.</p>
<p>So, there you have it. Visual style guides are useful tools for keeping your logo&#8217;s look consistent and your printing and decorating worry-free. If you need a style guide, the art department at Black Duck is ready to help- either as an additional service on your next decorated apparel or promotional products order, or any time you want to create this logo life-saver, <strong>we&#8217;ve got the staff to help you tell the world how to handle your brand.</strong></p>
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		<title>Machine embroidery is not what you think… « StitchPunk</title>
		<link>http://www.blackduckonline.com/blog/2011/05/26/machine-embroidery-is-not-what-you-think%e2%80%a6-%c2%ab-stitchpunk/</link>
		<comments>http://www.blackduckonline.com/blog/2011/05/26/machine-embroidery-is-not-what-you-think%e2%80%a6-%c2%ab-stitchpunk/#comments</comments>
		<pubDate>Thu, 26 May 2011 18:20:10 +0000</pubDate>
		<dc:creator>Erich Campbell</dc:creator>
				<category><![CDATA[Embroidery]]></category>
		<category><![CDATA[black duck]]></category>
		<category><![CDATA[contemporary]]></category>
		<category><![CDATA[cool]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[stitches magazine]]></category>
		<category><![CDATA[tone on tone]]></category>
		<category><![CDATA[Urban threads]]></category>

		<guid isPermaLink="false">http://www.blackduckonline.com/blog/?p=337</guid>
		<description><![CDATA[<p style="text-align: left;">Niamh, representing our favorite stock design site, Urban Threads, has honored us by singling out the work of our embroidery digitizer, Erich Campbell, in her latest post on their fun and funky blog, Stitchpunk. Check it out here:</p>
<p>Machine embroidery is not what you think… « StitchPunk.</p>
<p>You may be familiar with our work from [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><strong><img class="aligncenter" title="StitchPunk Header" src="http://www.urbanthreads.com/Blog/wp-content/themes/indezinerpaperwall/images/logo.png" alt="StitchPunk Header" width="467" height="77" />Niamh</strong>, representing our favorite stock design site, <a href="http://www.urbanthreads.com">Urban Threads</a>, has honored us by singling out the work of our embroidery digitizer, Erich Campbell, in her latest post on their <strong>fun and funky blog, Stitchpunk.</strong> Check it out here:</p>
<p><a href="http://www.urbanthreads.com/blog/?p=220">Machine embroidery is not what you think… « StitchPunk</a>.</p>
<p>You may be familiar with our work from <a href="http://www.stitches.com">Stitches Magazine</a> but you probably haven&#8217;t seen all the <strong>awesome placements, spectacular color palettes, and yes, embroidered skulls,</strong> that Niamh serves up in this post about all the <strong>modern fashion and fun</strong> there is to be had with <strong>machine embroidery</strong>.</p>
<p>In case you thought we were falling off, this is a great time to announce that <strong>Erich is working with the fine folks at Stitches Magazine</strong> for an <strong>upcoming fashion shoot in the next couple of months</strong>, so we&#8217;ll have more of his e<strong>xtravagant embroidery stylings</strong> to share with you in the very near future.</p>
<p><strong>Thanks again to Niamh </strong>for thinking of our work, <strong>and to Stitches Magazine</strong> for trusting Erich to design and execute something special! <strong>Remember, if you want cool embroidery like the samples you&#8217;ve seen at StitchPunk, Black Duck is here with our needles threaded and our design staff ready to rock!</strong></p>
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		<title>3 Ways to Reduce Art Costs</title>
		<link>http://www.blackduckonline.com/blog/2011/04/22/3-ways-to-reduce-art-costs/</link>
		<comments>http://www.blackduckonline.com/blog/2011/04/22/3-ways-to-reduce-art-costs/#comments</comments>
		<pubDate>Fri, 22 Apr 2011 15:46:19 +0000</pubDate>
		<dc:creator>Erich Campbell</dc:creator>
				<category><![CDATA[Embroidery]]></category>
		<category><![CDATA[Screen Printing]]></category>
		<category><![CDATA[Specials and Discounts!]]></category>
		<category><![CDATA[Tips and Tricks]]></category>
		<category><![CDATA[ad specialties]]></category>
		<category><![CDATA[Albuquerque]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[black duck]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[caps]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[drawing]]></category>
		<category><![CDATA[hats]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[raster]]></category>
		<category><![CDATA[setup costs]]></category>
		<category><![CDATA[tee shirts]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[vector]]></category>

		<guid isPermaLink="false">http://www.blackduckonline.com/blog/?p=320</guid>
		<description><![CDATA[<p>Sometimes we have to charge for the creation or revision of your source material to get the clean art we need in order to create the most eye-catching printed and embroidered garments. Though art preparation services are part of what we offer as a complete decoration and design service, the truth is that though we love creating [...]]]></description>
			<content:encoded><![CDATA[<p>Sometimes we have to charge for the creation or revision of your source material to get the clean art we need in order to create the most eye-catching printed and embroidered garments. Though art preparation services are part of what we offer as a complete decoration and design service, the truth is that though <strong>we love creating art and making your own art look its best</strong>, there are a few labor-intensive tasks that <strong>we would love to do less often</strong>, and the omission of which, with a little effort on your part, <strong>may lead to reduced fees and a quicker turn-around for your job</strong>.</p>
<p><strong> </strong></p>
<div id="attachment_325" class="wp-caption alignright" style="width: 310px"><a href="http://www.blackduckonline.com/blog/wp-content/uploads/2011/04/vector-v-raster.jpg" rel="wp-prettyPhoto[g320]"><img class="size-medium wp-image-325" title="vector v raster" src="http://www.blackduckonline.com/blog/wp-content/uploads/2011/04/vector-v-raster-300x140.jpg" alt="Vector image versus a Raster Image" width="300" height="140" /></a><p class="wp-caption-text">This is what we see when we zoom in- It&#39;s a lot harder to redraw that Raster file!</p></div>
<p><strong>1. Get the best source material you can</strong>! Though the best art is in a vector format (think Adobe Illustrator, or Corel Draw) we want the best, highest resolution graphics you can get. If you&#8217;ve had paper printing or a sign created for you, <strong>your paper printing company may already a vector file prepared</strong>!  Don&#8217;t despair if you haven&#8217;t had anything digital produced, or if your art is only on paper. <strong>Simply bring us the best, clearest, largest (within reason) version you can find.</strong> What many customers don&#8217;t know is that images from company websites are <strong>almost always far too low in resolution</strong> for us to use, and even if we must use them, that the lower the quality of the image we have to work with, the <strong>l</strong><strong>onger and more expensive</strong> the drawing process will be.</p>
<p><strong>2. Know your fonts</strong>! Even if you don&#8217;t have the most wonderful source material in the world, make sure that if you want a specific style of type that <strong>you know at least the name of your font</strong>. You would scarcely believe the number of hours our art department spends in a week tracking down beloved fonts for our customers. Even if you have gotten us your vector art,<strong> often the fonts aren&#8217;t embedded in the document</strong>. If you&#8217;ve created the document yourself, or you are asking your print artist to send us a vector file, <strong>having them convert the text to outlines/curves will save us tons of time and effort</strong>, helping your bottom line. If you don&#8217;t know your vector from your raster and have typed something up in Microsoft Word, don&#8217;t worry, <strong>just make sure you tell us any font names you can</strong>.</p>
<p><strong> </strong></p>
<div id="attachment_327" class="wp-caption alignleft" style="width: 310px"><a href="http://www.blackduckonline.com/blog/wp-content/uploads/2011/04/color-check.jpg" rel="wp-prettyPhoto[g320]"><img class="size-medium wp-image-327" title="color-check" src="http://www.blackduckonline.com/blog/wp-content/uploads/2011/04/color-check-300x179.jpg" alt="Check your Design on your Garment Color" width="300" height="179" /></a><p class="wp-caption-text">The logo looks great on paper, but which shirt do you want?</p></div>
<p>3. Design for your garment! If you&#8217;re designing from scratch, <strong>make sure you take into account the color and size of the garment</strong> on which we are going to print or embroider your image.  <strong>Check that your design looks good on the garment color you&#8217;ve chosen</strong>, or that you know what sort of color changes/alterations you want to make if you can&#8217;t make them yourself. Likewise, you should a<strong>void making the details of your design too small to reproduce cleanly on your smallest garment</strong>. We can adapt the art if we need to, but changes take time, and time is money.  Seeing your art on the right background and in the correct size ahead of time can<strong> save you a lot of headaches</strong>. As I discussed in our last post, <a href="http://www.blackduckonline.com/blog/2011/03/04/3-tips-for-headwear-design-domination/">3 Tips for Headwear Design Domination</a>, garments like caps and likewise promotional products like pens and mugs have some<strong> real size constraints</strong> that could make your art ineffective at getting out your message unless you <strong>design for the area available.</strong></p>
<p>So there you have it- 3 top tips to save yourself time and money, and to give our art department more time to do the important work of making your design look its best. As much as we&#8217;d love to have great source art come in with every job, there&#8217;s <strong>no need to feel bad if you have the old &#8216;sketch on a cocktail napkin&#8217;</strong> or even just a good idea when you walk in our doors. The secret fourth tip is this:<strong> have us design the art for you entirely! </strong>Rather than pay for round after round of beating a piece of art that you aren&#8217;t happy with into shape, you can have our veteran art staff create you something brand new, or to update your original concept. It might not be as inexpensive as coming in our door with a nearly finished vector file, but in the end you&#8217;ll have <strong>clean, professional art that you can be sure is ready for your garment and for anything else you can imagine embellishing</strong>, and the value of that is far more than our <strong>very reasonable pricing </strong>might lead you to believe.</p>
<p>It might seem counter-intuitive that a company might offer to help you save money on their own services, but that&#8217;s a big part of what we do for our customers;<strong> we educate.</strong> One of the best reasons to choose<strong> Black Duck </strong>centers on <strong>our experience and willingness to try new things</strong>, and nothing says more about our knowledge than<strong> how free we are to share it with you</strong>. Ultimately, even if you know nothing about your art and you&#8217;d just like to hand off your job to a professional, <strong>we&#8217;ve got the staff that can make things as easy as picking out garments, sharing your goal, and picking up the finished product.</strong></p>
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		<title>3 Tips for Headwear Design Domination</title>
		<link>http://www.blackduckonline.com/blog/2011/03/04/3-tips-for-headwear-design-domination/</link>
		<comments>http://www.blackduckonline.com/blog/2011/03/04/3-tips-for-headwear-design-domination/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 17:08:22 +0000</pubDate>
		<dc:creator>Erich Campbell</dc:creator>
				<category><![CDATA[Embroidery]]></category>
		<category><![CDATA[Tips and Tricks]]></category>
		<category><![CDATA[3D foam]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Albuquerque]]></category>
		<category><![CDATA[applique]]></category>
		<category><![CDATA[baseball caps]]></category>
		<category><![CDATA[black duck]]></category>
		<category><![CDATA[caps]]></category>
		<category><![CDATA[hats]]></category>
		<category><![CDATA[promotional products]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[three-dimensional]]></category>

		<guid isPermaLink="false">http://www.blackduckonline.com/blog/?p=301</guid>
		<description><![CDATA[Do you find yourself squinting at your headwear, wondering how the awesome logo you dropped off with your decorator became this awful, cramped and tiny blob? Are you wishing for a retail look like your favorite promotional hat, or that cap you bought to support your favorite team? Do you wish that your headwear had the awesome visual impact of the stuff you see in the stores?  We're here to help.]]></description>
			<content:encoded><![CDATA[<p>Do you find yourself squinting at <strong>your headwear</strong>, wondering how the awesome logo you dropped off with your decorator became this awful, cramped and tiny blob? Are you wishing for a retail look like your favorite <strong>promotional hat</strong>, or that cap you bought to support your<strong> favorite team</strong>? Do you wish that your headwear had the awesome visual<strong> impact</strong> of the stuff you see in the stores?  <strong>We&#8217;re here to help.</strong></p>
<p>At <strong>Black Duck</strong>, we embroider and screen print garments of all descriptions, yet the most popular garments, despite the incredible pace of innovation and all the new offerings in the space, are t-shirts, polo shirts, and, of course, <strong>baseball caps</strong>. Over the years, we have refined our techniques to create incredible results on all of these garments, but no matter what we do technically to decorate any apparel, <strong>the best outcomes are from designs that are most suited to the application.</strong> We&#8217;re going to give you the tips to make your headwear, and thus your logo, stand out in the crowd.</p>
<p style="padding-left: 30px;">1. <strong>Design Size and Aspect &#8211; Go wide!</strong></p>
<div id="attachment_307" class="wp-caption alignright" style="width: 310px"><a href="http://www.blackduckonline.com/blog/wp-content/uploads/2011/03/Red-Cliff-Contractors-Applique-Hat.jpg" rel="wp-prettyPhoto[g301]"><img class="size-medium wp-image-307" title="Red-Cliff-Contractors-Applique-Hat" src="http://www.blackduckonline.com/blog/wp-content/uploads/2011/03/Red-Cliff-Contractors-Applique-Hat-300x300.jpg" alt="Red Cliff Contractors Appliqué Hat" width="300" height="300" /></a><p class="wp-caption-text">This hat from Red Cliff has a 6&quot; wide design and really makes an impact with it&#39;s fuzzy felt appliqué!</p></div>
<p style="padding-left: 30px;"><strong> </strong>You want to <strong>make your logo visible</strong>, but once it&#8217;s on the cap it just looks so small!  Though you may have seen huge designs on retail gear that crawl all over a cap, those pieces were embroidered before the cap was put together. When you are embroidering finished caps, <strong>t</strong><strong>here are limitations as to the embroiderable area</strong>. Caps have a vertical area that&#8217;s limited to<strong> roughly 2 1/4 inches in height</strong>, but can have embroideries all around the crown, and<strong> designs up to 6&#8243; in width are easy to execute.</strong> If you have a tall, narrow design you are going to end up <strong>losing a lot of detail </strong>when the design is resized to fit that all important vertical measurement. More than that, <strong>you are missing out on a lot of valuable real-estate</strong> that could be used to place your business name or other important info and images!</p>
<p style="padding-left: 30px;"><strong>Fixes: </strong><strong>Shrink your design to the finished height </strong>and check for tiny details- <strong>see what can be eliminated or altered</strong>. Move text inside the design area out to the sides and <strong>size it up so it can be read</strong> from the <a title="The Handshake Distance" href="http://www.blackduckonline.com/blog/2010/01/18/the-handshake-distance-maximizing-the-impact-of-your-logowear/">handshake distance</a>. <strong>Stretch the design</strong> widthwise if it doesn&#8217;t damage the recognizability- <strong>you can even tilt the design</strong> or turn it sideways and place it off-center for an <strong>edgy, retail-inspired</strong> look!</p>
<p style="padding-left: 30px;"><strong>2. Legibility &#8211; Remove, Replace, and Reorient your Text!</strong></p>
<p style="padding-left: 30px;">You really want people to be able to find you, get in touch with you, and use your business,  right?  So you decided <strong>to put it all on the cap</strong>- address, phone number, website, store hours, services you can render, and you even (sort of) fit a logo up there! The problem is, now everything is<strong> so cluttered and small that nobody can read a word</strong>. Well, in order to sew cleanly in the first place, text must be at least 1/5 of an inch in height, but even that is really to small to see at any distance. It may be time to reconsider both <strong>what you need to communicate</strong> and how you can make that work on your caps.</p>
<p style="padding-left: 30px;"><strong>Fixes:</strong> <strong>Remove or move some text. </strong>Too simple, right? You might think that all your text is too important. Well, <strong>think about how someone will see your cap</strong>, are they going to <strong>stop your workers </strong>or the customer you gave the cap so that they can <strong>write down your address</strong>? Consider what information can you add to the cap and still make sure that <strong>your logo has enough space to really make a bold appearance</strong>; remember that <strong>you&#8217;ll have to catch someone&#8217;s eye before they&#8217;ll look</strong> at that all-important information.  Also, can you <strong>move the information to the side or back</strong> of the cap? It might be slightly more expensive, but having a name and website on the cap back might be more valuable than adding it to the front design area- after all, <strong>h</strong><strong>ow often are you looking someone right in the eye compared to the amount of time you spend in line stuck looking at the back of someone&#8217;s head?</strong></p>
<p style="padding-left: 30px;"><strong> </strong></p>
<div id="attachment_308" class="wp-caption alignleft" style="width: 310px"><a href="http://www.blackduckonline.com/blog/wp-content/uploads/2011/03/m80-closeup.jpg" rel="wp-prettyPhoto[g301]"><img class="size-medium wp-image-308" title="m80-closeup" src="http://www.blackduckonline.com/blog/wp-content/uploads/2011/03/m80-closeup-300x225.jpg" alt="M80 Three-Dimensional Foam Cap" width="300" height="225" /></a><p class="wp-caption-text">This cap from M80 is off-center, features three-dimensional foam and has a total retail look, made right in-house by Black Duck!</p></div>
<p><strong>3. Impact &#8211; Consider Special Designs and Techniques just for Caps!</strong></p>
<p style="padding-left: 30px;">Let&#8217;s just put it bluntly, your cap is<strong><em> boring</em></strong>. It looks just like your business cards and you are happy it&#8217;s recognizable, but  it&#8217;s not like the crazy designs you see at the <strong>skate-shop </strong>in the mall or your friend got at that <strong>car show</strong>. Yours is a logo and some text front and center on a plain cap, and though it looks good, <strong>you want it to look<em> cool</em></strong>.  Did you know that <strong>your local embroiderer can likely do a lot of the same processes </strong>you see on those caps in the store, or that they have<strong> more styles, colors, and finishes of caps than you can imagine</strong>?  What if you added something to your logo- left it recognizable, but <strong>t</strong><strong>weaked it just enough to give it that wow factor?</strong> It might be time to talk to the designer at your apparel decoration shop!</p>
<p style="padding-left: 30px;"><strong>Fixes: </strong><strong>Get creative with an expert! </strong>For a fairly paltry sum you can bring in a trendy retail cap you like, a sketch, or just an idea, add your plain, old logo and <strong>have someone at your local shop work up something great.</strong> Most of us in the industry have a great deal of experience designing for apparel and likely have some concepts to show you! <strong>Consider off-center design placements or special techniques</strong> that don&#8217;t work anywhere but caps. <strong>Add three-dimensional foam embroidery</strong> to make your design stand out! So long as you have big, bold lines, <strong>you can have that logo puffed out for incredible impact! </strong> Use textured or printed <strong>appliqué</strong>, <strong>rhinestones</strong> for ladies&#8217; designs, or <strong>specialty threads</strong>! <strong>Don&#8217;t settle for a carbon copy</strong> of your letterhead, <strong>do something awesome! </strong>It won&#8217;t necessarily change your setup costs, and despite the possibility of a little extra cost per cap,  the power of having a hat that your employees and customers want to wear is invaluable! <strong>After all, how will a cap promote your business, team, or club if no one sees it?</strong></p>
<p>There you have it- the keys to awesome cap designs- <strong>Go wide, make your text count, and get creative!</strong> Caps may have limitations, but when you think about what is possible and plan ahead, you can make your caps really work for you.  Your decorator can handle it, and your employees and customers will thank you by wearing your awesome cap (<strong>and promoting you</strong>) the next time they venture out into a crowd.</p>
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		<title>3 2010 Trends We&#8217;ll See Again</title>
		<link>http://www.blackduckonline.com/blog/2011/01/11/3-2010-trends-well-see-again/</link>
		<comments>http://www.blackduckonline.com/blog/2011/01/11/3-2010-trends-well-see-again/#comments</comments>
		<pubDate>Tue, 11 Jan 2011 19:36:04 +0000</pubDate>
		<dc:creator>Erich Campbell</dc:creator>
				<category><![CDATA[Black Duck News]]></category>
		<category><![CDATA[Embroidery]]></category>
		<category><![CDATA[Tips and Tricks]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[2010]]></category>
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		<category><![CDATA[Albuquerque]]></category>
		<category><![CDATA[applique]]></category>
		<category><![CDATA[black duck]]></category>
		<category><![CDATA[distressed applique]]></category>
		<category><![CDATA[laser etching]]></category>
		<category><![CDATA[logowear]]></category>
		<category><![CDATA[polar fleece]]></category>
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		<category><![CDATA[tonal embroidery]]></category>
		<category><![CDATA[tone on tone]]></category>
		<category><![CDATA[trends]]></category>

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		<description><![CDATA[<p class="wp-caption-text">This multimedia print and rough-cut appliqué was a hit for Sandia Prep</p>
<p>Though there are many trends we&#8217;ve seen rise and fall in the garment decoration industry, some of the processes, applications, and types of decoration that came through our doors this year seem destined either to dovetail into the next fashion-forward craze on the [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_290" class="wp-caption alignright" style="width: 234px"><a href="http://www.blackduckonline.com/blog/wp-content/uploads/2011/01/Prep-Rough-Applique.jpg" rel="wp-prettyPhoto[g288]"><img class="size-medium wp-image-290" title="Sandia Prep Rough Applique" src="http://www.blackduckonline.com/blog/wp-content/uploads/2011/01/Prep-Rough-Applique-224x300.jpg" alt="This multimedia print and rough-cut appliqué was a hit for Sandia Prep" width="224" height="300" /></a><p class="wp-caption-text">This multimedia print and rough-cut appliqué was a hit for Sandia Prep</p></div>
<p>Though there are <strong>many trends</strong> we&#8217;ve seen rise and fall in the <strong>garment decoration industry</strong>, some of the processes, applications, and types of decoration that came through our doors this year seem <strong>destined</strong> either to dovetail into the next <strong>fashion-forward craze</strong> on the horizon or to stubbornly <strong>buck the popular wave</strong> due to the large number of fans that have stayed true to their<strong> favorite gear</strong>.  The first trend that seems to cut across the new movement toward <strong>minimalism</strong> in <strong>Spring 2011 fashion</strong> is <strong>Distressed Applique</strong>. Though it is rough, high-contrast, and everything that the current movement towards <strong>smooth, neutral fashion, </strong>this technique has become a major part of decoration for <strong>schools, teams, and resortwear</strong> and doesn&#8217;t show any sign of dropping off just yet.  The next style of embroidery that we saw become more and more popular this was <strong>Tonal Embroidery</strong>. Though we&#8217;ve seen <strong>tone-on-tone embroidery</strong> (think a black or dark gray logo on a black shirt) in <strong>high-end corporate decoration</strong> before, this year it seemed to be the choice of many<strong> designers</strong> and even <strong>businesses</strong> who wanted to achieve a<strong> retail, designer look</strong>. It was most popular in our shop as a treatment for <strong>caps</strong>, and often came with <strong>3D Puff Foam</strong> to create a tail, relief version of the tone on tone logos to increase the <strong>contrast and visual impact. </strong>This style falls right in line with th latest trend toward understated decoration.</p>
<div id="attachment_292" class="wp-caption alignleft" style="width: 310px"><a href="http://www.flickr.com/photos/mhaithaca/4843778984/in/photostream/"><img class="size-medium wp-image-292" title="4843778984_814cf68e97" src="http://www.blackduckonline.com/blog/wp-content/uploads/2011/01/4843778984_814cf68e97-300x202.jpg" alt="Laser-Etched Blanket" width="300" height="202" /></a><p class="wp-caption-text">This Laser Etched Blanket photo is courtesy of mhaithaca - Beam us up one of those!</p></div>
<p>The last and most surprising decoration technique that really picked up speed in our shop was <strong>Laser-Etched Polar Fleece</strong>.  Also a <strong>tone-on-tone</strong> treatment, laser etching cuts off the fibers of the high nap (think fuzz) on<strong> polar fleece jackets</strong>, <strong>blankets</strong>, and the like.  Due to the ability to create impressively large and yet <strong>tonally-understated</strong> images, it became a favorite treatment for companies that wanted to give <strong>logo-emblazoned accessories</strong> that didn&#8217;t scream &#8216;<strong>giveaway</strong>&#8216;.</p>
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